The March, an Urban sanctuary, blending serene interiors, daily rituals and thoughtful hospitality.

About The March.

Located in the heart of South Beach, The March is a modern hideaway for the quietly discerning. Thoughtfully designed, steps from the ocean, and curated for those who seek calm within the city’s vibrant rhythm.
Every touchpoint, from morning rituals to golden hour moments is crafted to evoke balance, beauty, and belonging.

3. Visual Language & Content Direction.

A mood of quiet luxury underpins all content favoring warm amber lighting, rich shadows, and a cinematic eye. Photography is editorial in tone: moments captured, never staged (or a bit). Depth, detail, and the human presence are subtly intertwined to evoke emotion without distraction.

2. The March Experience.

• Beach Proximity
Just two blocks from the ocean, The March invites guests to embrace curated moments under the Miami sun, picnic sets, morning swims, and sunset rituals included.

• Spaces That Breathe
Muted tones, airy textures, and intentional design offer a serene retreat within every room. Each corner tells a story of considered comfort.

• Daily Rituals
From crafted coffee to golden hour aperitifs, our on-site experiences are designed to slow you down and ground you in the moment.

MOOD BOARD 1 - 'A TIMELESS ESCAPE'

Golden hour light, close-up textures (linens, ceramics), vintage film feel, guests reading or journaling, breezy window shots.

Wardrobe & Accessories Guide

Shoot Theme: ‘A Timeless Escape’ at The March Hotel, Miami Beach
Visual Tone: Earthy tones, minimalism, golden hour softness, effortless elegance. Think Aman Resorts meets quiet coastal luxury.

Color Palette

Neutrals: Ivory, beige, off-white, oat, taupe, sand
Earth Tones: Terracotta, rust, olive, stone, muted gold
Accents (sparingly): Soft navy, espresso, charcoal
Avoid: Logos, saturated colors, patterns, harsh blacks or whites

Cammie’s Wardrobe Suggestions

Linen robes and slip dresses in earthy neutrals
Flowing blouses, lightweight button-ups
Textured knit sets, cotton loungewear
One-piece swimsuits (dark green, beige, or warm rust)
Barefoot, sandals, or minimal slides

Accessories & Props

Neutral-toned magazines (e.g. Monocle, Kinfolk, The Rake)
Newspapers for morning scenes (international or artful covers ideal)
Minimal luggage (Rimowa-style, beige, sand, or aluminum)
Ceramic coffee mugs, glassware, or a book with a classic cover
A journal, ideally leather or linen-bound
Sunglasses: Classic, timeless frames only (no trendy/oversized styles)

Hair & Makeup

Women: Natural and dewy, minimal product. Loose hair or low bun.

Scene Notes

Breakfast in bed, breezy balcony moments, sunlight streaming through curtains
Close-up textures (robes, bedding, ceramics, towels, skin)
Movement is key: walking through hallways, adjusting robes, sipping coffee

MOOD BOARD 2 - 'REFINED PLAY'

Captures the essence of elevated design with a spirited twist. Perfect if you want to blend minimal lines with unexpected details, like patterned tiles, art books, and quirky decor pieces.